A web site is a company’s public image and first impression to potential customers. Before intrusting your future to a web design company, it is vital that they be able to implement  the criteria necessary for a successful web venture.

Intrusting your companies future to a nonprofessional who will build a "template" web site that is no more then a collection of pages with words and pictures may seem more economical but will result in nothing more then a "dot com" failure.

Novac Software's web design team is headed by professionals who hold degrees in commercial art, web design and advertising dynamics. Their expertise and years of hands on experience will guarantee that your new web site will present your company in the best possible light. It will also guarantee that the job will be done right the first time and you need not continually pay to have pages redone.

A good web site consists of numerous key elements such as a good navigation scheme, quick load graphics and content, as well as dynamic and interactive content, just to mention a few. A viable combination of these elements can be easily achieved by persons who are trained and have years of experience in web design.



       Target Considerations

Whether your needs are for the dissemination of information within your infrastructure or an e-commerce web site that attracts new customers, planning and properly executing a web-based marketing strategy is the key to your e-commerce success.

With over 29 million dot com web sites, it is easy to see how even the best designed web site can become lost in this ever increasing galaxy of e-commerce web sites. Whether it's dissemination of information or guerrilla marketing, our team will work with you to define your goals and insure that you reach your target market and are getting the results that you need to become a leader in your field.


      Design Considerations

A web site is a company’s public image and first impression to potential customers. A good web site consists of numerous key elements such as a good navigation scheme, quick to load graphics and content, as well as dynamic and interactive content, just to mention a few.

Most importantly, your web site must appeal to your target audience. As our audience is primarily business leaders, we have designed our site to fit common "corporate structure" rules. Allowing busy executives to view the highlights and have fast access to the information that interest them. This style of web site would not be effective if we were trying to attract retail buyers.

Also of importance is that your web site is uniquely you. Many web design companies use "templates" and the end result is that your web site will look like a thousand others. Our design team designs a unique site for each customer, with no two sites alike, allowing each site to stand out in the crowd.


     Browser Considerations

A vast number of your audience will not be viewing your web site with the latest release of Microsoft's Internet Explorer. If your web site is not designed with this in mind then many of your potential customers will not be able to navigate or even view some of the content.

The command structure of different browsers and even earlier versions of the same browsers varies making it paramount to insure that your web site is designed to look and perform the same, irregardless of which web browser the visitor is using. Our design team constructs each site with this in mind and test each element to insure its cross-browser compatibility.


   Component Considerations

To interact with your potential market, a variety of technologies are required. As our web design division was founded in the infancy of the world wide web, our knowledge of web based technology has grow with the evolution of the Internet. From a simple "popup" questionnaire to interactive Flash media, we can do it all.

A major factor in our affordability is that we are proficient in all areas of web technology and can implement them with ease. If your project demands high tech solutions we can implement them from our stock of knowledge and do not have to "go to school" on your dollars.


Languages We Utilize:
  Perl
  JAVA
  JavaScript
  PHP
  ASP
  VBScripting

      Market Considerations

The most effective web site can become just another dot com casualty if it is not promoted properly. The sad fact is that if your potential market can not find you then your web site is just taking up space on your server.

A major factor in your success will be search engine optimization. There are over 400 major search engines that "spider" the web and many have their unique rules as to how they rank web sites. This is a major consideration when we optimize a web site. A content rich web site that has been properly optimized will always rank high with the major search engines.

Although search engines are a major factor, there are other marketing techniques that will help drive visitors to your site. Whether you require a passive strategy or need to engage in slash and burn gorilla marketing we can help you.


A professionally designed and implemented web site does not cost. it pays.



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