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A web site is a company’s public image and first impression to potential
customers. A good web site consists of numerous key elements such as a
good navigation scheme, quick load graphics and content, as well as
dynamic and interactive content, just to mention a few.
A viable combination of these elements can be easily achieved by persons
who are trained and have years of experience in web design.
Intrusting your companies future to a nonprofessional who will build a
"template" web site that is no more then a collection of pages with words
and pictures may seem more economical but will result in nothing more then
a "dot com" failure.
Novac Software's web design team is headed by professionals who hold
degrees in commercial art, web design and advertising dynamics. Their
expertise and years of hands on experience will guarantee that your new
web site will present your company in the best possible light. It will
also guarantee that the job will be done right the first time and you do
not have to continually pay to have pages redone.
For those on a tight startup budget, we can build a basic web site that is
designed so that future expansion is economical and seamless. This
eliminates the cost of completely redesigning your site each time you add
new segments or pages.
Case Study:
A large manufacturing firm hired a "friend of a friend" who was fresh out
of school to design their company web site.
Results:
Three thousand dollars later they had a partially completed collection of disorganized
web pages that were not even listed in the fist 1000 returns of the major search
engines.
Solution:
Novac Software was retained to rebuild the web site "from the ground up".
Results:
Within 60 days the web site was completely rebuilt, missing segments added, was ranked
in the top ten of all major search engines and had generated
over two hundred thousand dollars in sales leads.
Conclusion:
A professionally designed and implemented web site does not cost. it pays.
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Often a web site either no longer properly reflects a company’s image
or was not designed to allow for the expansion of web site content. In
some cases this may call for a total web site rebuild but in many cases it
is a matter of updating the existing navigational structure, redesigning
and optimizing the graphics, and optimizing the web site to comply with
the latest search engine ranking criteria.
Whenever possible, we will redesign an existing web site using the
existing elements. This allows you to move your web
presence forward for the minimal of expense.
Case Study:
A live stock brokerage firm required a web site designed to present its
current listings via the internet.
Problem:
Each day, in order to keep listings current, it was
necessary to pay the web design company to add and remove listings,
graphics, and avi files.
Solution:
Novac redesigned the infrastructure of the web site so that adding or
deleting listings was done via a user friendly interface that could be
administered in-house.
Results:
The brokerage firm can now update listings instantly and enjoyed a
savings of over five thousand dollars
each year in fees that they were paying for web updates.
Conclusion:
A professionally designed and implemented web site gives you the most bang
for your buck.
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